Brandenburg Study Orientation Network

Looking for the right course of study?

As an independent association of Brandenburg's state universities, the Brandenburg Study Orientation Network (Netzwerk Studienorientierung Brandenburg) helps prospective students to find their own way into their studies. In workshops by trained student advisors offered at schools or at the universities locally and/ or digitally, topics such as the decision-making process, the different types of universities and degrees as well as the application process, the Brandenburg range of courses and everyday student life are dealt with. Information about these workshops and all other offers and dates for study orientation can be found at studieren-in-brandenburg.de. Additionally, prospective students get insights into the living environment of students and current information about their studies on social media like Instagram and Facebook. Questions about the universities and their respective range of subjects are answered directly and easily by the experts in the central student advisory services in the chat via the central Messenger of the network. All offers are always free of charge and are evaluated regularly across universities.

Brief description of the subproject

The study orientation network Brandenburg (Netzwerk Studienorientierung Brandenburg) is responsible for the creation of a communication concept for the bundled university communication of the StudiPortal Brandenburg. This includes the definition of the brand of the land Brandenburg as a place to study following the state marketing campaign "Brandenburg. It can be so easy." in cooperation with the Brandenburg State Chancellery, concepts for customer journeys based on the persona approach of prospective students, approaches to functionalities, services and offers of the portal as well as strategies for communication activities in terms of public relation and marketing.